The name is a converted word from ‘Doctrine’. The brand represents belief and faith like religion, and it suggests a trend for dog style, reflects to human fashion. Dogtrine is based in New York, where street fashion was born. This brand is not only about fashion, but also a subculture.
BAND OF BROTHERS
The title of the collection is “Band Of Brothers” which is adapted from a American TV series of the same name. As the TV series showed comradeship between soldiers in the battlefield, We want to visualise connection between dogs and masters with using camouflage pattern.
Official Website (working on it)
DOGFLEXIN' is the original illustration series of HYPE DOG.
The series show the fictional hyped-clothing, collaborated with DOGTRINE(DTRN).
Illustration campaign of MUBI, online streaming service, focus on artistic film.
The short animation is to give a different view as showing diverse stories from an oil painting. Also, to give a new experience, the depths are created by illusion of matte-painting skills.
'Feel the Fever' is the advertising campaign for London.
The campaign is focused on the football fans, who are in other countries, and it delivers the craziness fever in the stadium.
Fatball is a new concept of fictional football league for obesity fans.
'Bear Belly' is the one of the club in Fatball League, symbolised as Asiatic Black Bear.
Advertising Campaign for PUPPIA.
Collaborative campaign between two different cultures, traditional oil paintings and trendy shoes. The images also contain a religious meaning to make the shoes more valuable.
Graphic Typeface, inspired by Morse Code.
Animation GIF campaign for Royal Opera House.
2015 Fall/Winter Promotion Video of PINKAHOLIC.
2015 Fall/Winter Promotion Video of PUPPIA.
Short poetic animation, inspired by a quote from Virginia Woolf.
This is a decorative font inspired by the golden ratio. The concept includes a continuity and balanced with the geometrical components.
Moody Blue is the last album of Elvis Presley. The concept is to contain his life as a human, not an iconic image. Although he had a great life with fame and wealth, his last few years was not. He spent his time with drugs and eager to get back his glorious moment.
The reworked cover with dreamlike images represents Elvis’s condition and mind, like isolation. As make the image upside down, it shows his anxiety about continuing his fame and successful career as before.